 |
Choosing the Perfect Domain
Posted by SUp.biz, CEO on October 20, 2008 at 6:00pm
|
Spent a lot of money on advertising but still not enough traffic? Often overlooked, your domain name can be a powerful marketing tool or an impediment to getting traffic to your website. In fact, available or inexpensive domain names that can be purchased are an important consideration in your company name selection. Here’s a roadmap:
Step #1: Use Keywords
If you are a bakery, think about how you can include words like bakery, cookie, bread, etc. in both your domain name and company name. A relationship between your company name and website name will help keep your domain name memorable for customers. A relationship between your domain name and keyword searches that potential customers might use in a search engine will help your domain rankings.
Step #2: Keep it Short & Simple
Try to avoid symbols and numbers. Keep it short and memorable.
Step #3: Consider Extensions
Consider .com and .biz if you are a business. Consider .org if you are a non-profit. Consider .info if you are a publisher or primarily marketing information. The list goes on, but keep it relevant.
In the end, you need to consider the above factors and weigh your dream domain against its availability or cost in acquisition. You can go to GoDaddy’s website to see if your idea is taken, if it is for sale, and for other ideas for domain names for your business: http://www.godaddy.com/gdshop/registrar/search.asp?ci=8969. Be creative and good luck! |
|
